As a long time fan of the Reading Rainbow television program, I can honestly say I’m elated that is starting to make a comeback in a new area, the classroom. Currently the Reading Rainbow team has raised a considerable amount of money to bring what made the show popular to classrooms. the fostering of a love of reading, and its importance.
Through rallying support from fan conventions, art contests, as well as pledging, over 6 million dollars has been raised.
The Age of Digital Reading
Reading and writing has changed so quickly! With so many different ways to access literature online, the digital screen has replaced paper books.
In a 2010 biannual report from Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, and the Harrison Group, a leading marketing and strategic research consulting firm, reports that children who have read an ebook has almost doubled since 2010 (25% vs. 46%). Also, half of children age 9-17 say they would read more books for fun if they had greater access to ebooks – a 50% increase since 2010.
Overall, about half of parents (49%) feel their children do not spend enough time reading books for fun – an increase from 2010 when 36% of parents were dissatisfied with time their child spent reading.
For Reading Rainbow fans young and old this means that there will be more ways for parents as well as children to access to the love of reading that made the show popular. What are some of your thoughts? In what ways will the comeback of Reading Rainbow bring to children’s reading habits?